What is Goodtimer?

Developed for kids ages 3-10, this five-time award-winning product is all about encouraging kids to do their best every day!  Goodtimer is an interactive and friendly clock-like companion that glows with soothing green lights and encouraging sounds that motivate kids to learn healthy habits that last. 

Click this link to watch an unboxing video to learn what's included with each Goodtimer, how it works and how you can use it to encourage better behavior. 

How do you play?

When your child makes good choices, they turn their Goodtimer on by flipping it right-side up. It's that simple. Goodtimer begins to glow green, an encouraging sound plays, and the device begins tracking 'Good Time'. Goodtimer displays your child’s performance by illuminating twelve glowing segments, similar to the hands of a clock. As your child continues to follow your house rules and earn more Good Time, more segments light up one-by-one, showing your child’s progress in a way that’s simple enough for a three-year-old to understand.

The Goodtimer Children's Book

It’s your home, so it’s your rules. Each Goodtimer includes a children’s book that tells Goodtimer's charming back story, explains how the device works, and most importantly, gives you the tools you need to help your child succeed at making good choices. While reading the book, parents and kids will have an opportunity to clarify house rules, ensuring that everyone is on the same page and is working together to earn Good Time.

Goodtimer Tokens

When all 12 glowing segments are filled, your child earns a Goodtimer token (typically 2-8 per day) as an additional form of positive reinforcement. These tokens can be saved and exchanged for additional incentives decided by your family. Similar to an allowance, tokens must be earned with consistent good behavior over time. Since Goodtimer tokens are tangible, young children can easily understand how their behavior impacts their performance.

Positive Parenting Made Easy

Kids love Goodtimer because it’s fun. Parents love Goodtimer because it works. Backed by neuroscience and developed in collaboration with leading parenting experts, Goodtimer's patented approach uses the principles of positive parenting to help kids follow family rules and practice patterns of good behavior. Goodtimer is an interactive and engaging companion, with lights, sounds and a token incentive system that helps kids make the connection between their choices and positive outcomes. This makes Goodtimer a highly effective way to reinforce positive behavior and help children form good habits that last.

Effective and Fun

Through the use of dynamic positive feedback and meaningful incentives, Goodtimer helps your child grow and provides a rewarding experience for your entire family.  Furthermore, once Goodtimer is incorporated into your family routine, it will serve as a simple and effective tool to encourage desired behaviors, so that you no longer have to yell, punish and be the “bad guy.”


Positive Discipline with Goodtimer

Consider a situation where your child gets upset and hits their sibling… You may instruct them to flip their Goodtimer upside down, deactivating Good Time as a consequence for their behavior.

Now Goodtimer may be used as a positive discipline tool to learn alternative ways to behave (when they are upset) that don’t involve violence toward their siblings.  Then, once your child demonstrates improved behavior, they can flip over their Goodtimer and start earning Good Time again.

Goodtimer has been developed in partnership with parenting experts and each Goodtimer purchase includes support from our highly trained staff of parenting professionals on-call to ensure your family has a rewarding experience.

What are Goodtimer tokens for?

Kids LOVE to earn Goodtimer tokens and exchange them for the things they are really excited about. When you read the Goodtimer children’s book your family will decide what your children can exchange tokens for and how many tokens they’ll need to earn for each incentive.  Since Goodtimer tokens are tangible, young children can easily understand how their behavior affects their performance. This tactile system of tangible reinforcement has been proven to effectively improve behavior.

Our Story

Why we created Goodtimer

By parents for parents

Goodtimer was created to help families like ours bring peace to their homes through positive parenting.  Decades of formal education, training and work experience brought us success in our careers, but when our children were born, we realized that being a parent comes with a whole new set of challenges we weren't prepared for.  Sound familiar? Our family is blessed with two amazing and often challenging boys, and like many families, we were challenged with behavior issues especially in the morning and during bedtime.

Nobody Likes Timeouts

At first, when our kids misbehaved, we wanted to make sure there were "consequences"; after all, our parents grounded us when we misbehaved and we turned out okay...right?   After a LOT of trial and error, we were frustrated to learn yelling and putting our kids in timeout didn’t work and at the end of the day we hated feeling like the "bad guys".  Like many frustrated parents, we turned to the experts.  Through our research, we discovered Positive Parenting, which leading experts recognize as the most healthy and effective method to improve child behavior.  We started using positive parenting methods in our home, but we couldn’t find an approach that was easy to incorporate into our routine and one that our kids were excited about.

Early Concepts

Goodtimer came from the desire to motivate our kids to demonstrate good behavior by consistently making good choices.  We asked the question: "What if we created a game for the whole family where our kids could earn points for good behavior?"  Another way we thought about it was, "what if there was an effective solution that would motivate good behavior in a way that is opposite to a "timeout" punishing unwanted behavior?"  We developed a concept for a game that encouraged and measured “Good Time” and was engaging for young kids; lighting up and making positive sounds when they demonstrated desired behaviors and dispensing physical tokens they could exchange for the things they really wanted.

Testing with Families

We built the first Goodtimer prototypes and our boys were the first "Guinea pigs" for our little experiment.  We learned a lot from the initial prototypes.  We kept what worked, changed what didn't, building new prototypes and adding new features with each iteration.  Then, we began testing Goodtimer prototypes with other families that were also struggling with behavior.  For more than a year, we invited numerous families like ours to participate in a four-week trial using Goodtimer prototypes and the response has been incredible!  Not only does Goodtimer work at improving behavior, kids love it because it provides a foundation for them to succeed and parents love it because they don't have to be the bad guys.

Goodtimer is here!

In December of 2019, after more than three years of research and development, we launched Goodtimer and the response from Goodtimer families and the positive parenting community has been better than we could have ever imagined.  Discover why Goodtimer is getting noticed by Mothering Magazine, The Toy Insider, and more; and why Creative Child Magazine made Goodtimer their 2020 Product of the year!

Goodtimer Positive Parenting

Meet the Goodtimer Family

Goodtimer was founded to help families like ours unlock the power of positive reinforcement and achieve happier homes and more connected families.  Our team is working hard to provide simple and effective solutions to open-minded families who strive for real connection.

Adam Ashley


Husband of an amazing wife and dad of two incredible boys, Adam is a successful entrepreneur with a proven track record for launching consumer product companies. After co-founding his last consumer products business in 2007, he directed the product development team in a wide variety of consumer electronics projects bringing hundreds of innovative products to market.  Adam founded Plus Up in 2017 with the mission of helping families like his, bring home peace through the principles of positive reinforcement.


Maggie Cerria

Community Manager 

A proud mom of four kids and the loving wife of her college sweetheart. As an honors graduate of West Chester University with a degree in Education, Maggie served as a devoted special education teacher for the local public school system in Annapolis, Maryland who meticulously tailored lesson plans to meet the individual needs of students diagnosed with a wide range of intellectual disabilities. After the birth of her second daughter, Maggie also owned and operated an award-winning, state-licensed, daycare that consistently provided a nurturing and educational environment for all children in her care. As a strong believer in positive reinforcement for good behavior, Maggie has excitedly joined the Goodtimer Team to help families form positive connections to maintain peaceful homes.

Jackie Fournier

Customer Experience

A proud mother of two boys which she and her husband are doing their best to guide into becoming caring, conscientious young men. Jackie has over two decades of experience in all aspects of customer service, from brick-and-mortar retail to e-commerce websites, and from product assistance to shipping logistics. She has helped to achieve and maintain high customer satisfaction ratings for the companies she has worked with. Taking the dedicated view that problems are opportunities for improvement and, especially as part of the Goodtimer Customer Experience Team, a chance to provide solutions that benefit both the team and our Goodtimer families, Jackie is committed to helping families find peace through positive reinforcement.

Got Questions?

Feel free to contact the Goodtimer team and we'll do our best to help.

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